A quick preface:
Head coach Brendan Whittet is a Brown grad who played under Bob Gaudet in the mid-'90's. Those Gaudet teams saw some modest success, including Brown's most recent trip to the NCAA Tournament in 1993. He was born and raised in Rhode Island, playing for Mount St. Charles and winning four State Championships in high school as part of legendary coach Bill Belisle's unreal 27 consecutive titles with the Mount.
The point is, Brendan Whittet has incredible pride for both Brown University and Rhode Island. He has been trying to instill that same pride in each and every one of his players since day one, and now that every single player on the team has been hearing this message for his entire Brown career, the message is deeply embedded.